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First responders, frontline workers, and anyone else who steps up to serve others in the fight for health and freedom. Now, more than ever, they’re the real heroes among us.

Since there aren't enough words to express our gratitude for what they do, we'll let our 1st ONES First Responder Appreciation Program do the talking. This program gives back to our community's finest through:

Here's how it works …

Are you a first responder or frontliner?

boots on the ground

1st Ones is proud to support Boots on the Ground

an organization committed to the mental health and wellbeing of first responders.


Do you want an easy way to give back to first responders & frontliners?

You can support our everyday heroes simply by purchasing Fusion Muscle products. When you buy through our 1st ONES program, 10% of all sales will go directly to Boots on the Ground.


Boots on the Ground recognizes that every day, first responders face trauma and stress that most of us will never know. Their dedicated team provides confidential, anonymous, and 24/7 peer support to first responders across Ontario. As a non-profit organization, Boots On The Ground is completely run and staffed by volunteers. Each team member has received peer support training, suicide prevention training and has been oriented to the procedures and protocols established by the Boots on the Ground steering committee.

Who qualifies as a first responder or frontliner?

When you hear these words, certain badged professions might come to mind. Police officers, firefighters, EMTs (emergency medical technicians), and paramedics. But in the wake of COVID-19, we can't help but broaden the scope to doctors, nurses, and anyone in the healthcare field running toward the danger instead of away from it. We also recognize grocery store workers and other employees offering essential services – showing up day after day while the rest of us shelter in place.

If you're not sure if you qualify to receive discounts from our 1st ONES program, contact us and we’ll be happy to answer any questions.

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Spread the word & share the love

Do you know a first responder or frontliner who would appreciate some Fusion Muscle product discounts and freebies? Then share the love by directing them here or to our social media channels (@fusionmuscle on Instagram and Facebook). You don't need to be on the front lines to make a difference. Through your Fusion Muscle purchases and our direct donations to Boots on the Ground, we can impact those who impact us!

“I’m thrilled to support the 1st ONES First Responder Appreciation Program, which strengthens our community and celebrates everyday heroes. In the 25 years that I've worked in public safety, I have yet to meet a more dedicated group of people than first responders and frontliners. Today and beyond, let's appreciate all that they do in helping to keep us safe and well.”

– Nishan Duraiappah, | Chief of Police, | Peel Region, ON